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2014 = 7 and that has to be a good omen!
Although we had a great year in 2013, especially considering the world economic situation, we're off to a very positive start to 2014. in the last days of 2013 we were kept very busy with last minute EZIPOP orders, some for delivery before the 2013 close of business and others for delivery in the first working week or two of 2014.
We commence 2014 with an important milestone having been met; we produced some A6 EZIPOP brochure holders for a couple of clients and that should make it a lot easier for others to evaluate the A6 size for their promotions and marketing. At EZIPOP, we're believers in this underutilised size and see a great future as various agencies and clients see the benefits.
The A6 size has a smaller footprint compared to our DL size, is about a third shorter, so could be easier to place in-store on counters or shelves. And yet an A6 brochure can contain an enormous amount of information and pictures, depending on layout. The brochures are truly pocket sized and we have noticed more and more leaflets and brochures being used at this size.
"For a limited time" as some in the fast food industry say, we also have some A6 sized Generic (or universal) EZIPOPs available. We ran some off to test the demand, so let's see how they go. If the demand is there, we'll produce thousands more and add them to our regular Generic offering.
So now we can offer A6, DL (DL is 1/3 A4) and A5 sizes in our stock Generic cardboard brochure holders. As pictured above.
Here's hoping that the late 2013 worldwide stock market surge and other postive world economic news translates into a great 2014 for all of us. I think we all deserve a break from the troubles of the last 5 years.
Apparently Seneca a Roman dramatist, philosopher and politician who lived from 5BC to 65AD said, "Luck is what happens when preparation meets opportunity". Have we all prepared for the opportunities that will come in 2014?
If you have any comments or questions on the above, you can contact us or if you would like some pricing, go to our request a quote page.
Happy New Year from all of us at EZIPOP